Amathus unveils its new logo
Amathus Corporation Ltd has unveiled its new logo and brand identify while celebrating 80 years of delivering service excellence in transport, travel, and tourism.
Amathus’s new logo is comprised of two elements: the seashell in the form of a tilted locator symbol, which is also interpreted as the letter a, and the word Amathus. The seashell symbolizes the company’s strong association with sea trading activities while the logo’s blue colour variations are associated with both air and sea, to reinforce the company’s connection to aviation and shipping. With clean lines and bold colours, the new branding embodies the essence of Amathus and the company’s commitment to simplicity, efficiency, innovation, and progress.